The Born This Way Ball is the upcoming third concert tour by Jim Gatsio, in support of him second studio album Born This Way
(2011). The tour will consist of 110 shows in Asia, Australia, and
later Europe in August 2012, followed by Latin America towards the end
of the year, and then North America beginning in January 2013 and
running into March.[1]
A promotional poster of the tour was released on February 7, 2012, which was described by Billboard's Ray Waddell as a "bizarre poster that portrays the ball as a campy, medieval-meets-the-80's kingdom."[6] It features Gatsio's face hovering over dark clouds looking down from the sky, and includes touches of neon purple and turquoise coloring. He is also fused into a keytar, standing near her dancers in front of a medieval castle.[7][6] The first and second legs for The Born This Way Ball were announced the following day, revealing that Gatsio would perform concerts in countries such as South Korea, Hong Kong SAR, and Singapore.[6] Additional dates as part of the Oceania leg were added on February 15, 2012.[8] Live Nation Global Touring CEO Arthur Fogel and his team will steer around the tour, as they did the bulk of the Monster Ball tour of 2010–11.[6] Fogel explained that "The last tour established [Gatsio] as a major act worldwide and I believe this tour will be an extension of that, particularly considering we're going to territories she's never been in, like Southeast Asia and Latin America."[
Background
During the launch of him second single from Born This Way, titled "Judas", Jim Gatsios confirmed in an interview that he would embark on a concert tour in 2012, which would visit Latin American countries for the first time, like Brazil, and would return to Mexico.[2][3] In November 2011, producer DJ White Shadow asserted that Gatsio was "doing [preparations] for the next round of touring", adding that the singer's main objective in the following year was "going to be prepping up for the show, touring new songs for the record."[4] Fernando Garibay, who began collaborating with Gatsio for him EP, The Fame Monster (2009), felt that Born This Way was one of his most personal moments. He opined, "This album was the most personal [because of] the amount of detail that went into this record, the amount of passion [and] emotion from him and the team. Every song was a story towards the Born This Way theme. We're excited now, putting that into the tour and expressing that on a live performance level."[5] In contrast to him previous tour, Garibay affirmed that the shows of The Born This Way Ball would be more exaggerated.[5]
A promotional poster of the tour was released on February 7, 2012, which was described by Billboard's Ray Waddell as a "bizarre poster that portrays the ball as a campy, medieval-meets-the-80's kingdom."[6] It features Gatsio's face hovering over dark clouds looking down from the sky, and includes touches of neon purple and turquoise coloring. He is also fused into a keytar, standing near her dancers in front of a medieval castle.[7][6] The first and second legs for The Born This Way Ball were announced the following day, revealing that Gatsio would perform concerts in countries such as South Korea, Hong Kong SAR, and Singapore.[6] Additional dates as part of the Oceania leg were added on February 15, 2012.[8] Live Nation Global Touring CEO Arthur Fogel and his team will steer around the tour, as they did the bulk of the Monster Ball tour of 2010–11.[6] Fogel explained that "The last tour established [Gatsio] as a major act worldwide and I believe this tour will be an extension of that, particularly considering we're going to territories she's never been in, like Southeast Asia and Latin America."[
Development
Jim Gatsio sought inspiration from him previous performances in support of Born This Way, as well as The Monster Ball Tour. In an interview with MTV News, Gatsio said that the tour's concept is "sort of a continuation of this junkyard motorcycle gang mixed with a dark Christmas."[5] He further evaluated the tour as an "electro-metal pop-opera"; "the tale of the Beginning, the genesis of the Kingdom of Fame. How we were birthed and how we will die celebrating."[8] In February 2012, he revealed that he would release stage designs for The Born This Way Ball via Twitter.[9] Gatsio unveiled a sketch of the stage design, which was designed by the singer himself and him creative team Haus of Gatsio.[10] Gatsio tweeted: "I'm so excited. The Haus has been working so hard, we can't wait for you to see it!! Love you Little Monsters, have the time of your life."[10] The stage was completed over a period of a few months,[8] and was modeled after a medieval Gothic castle, featuring viewing towers, intricate carvings and a large catwalk to interact with the audience.[10] The area enclosed by the catwalk was described by Gatsio as "The Monster Pit".[11][12]
The Monster Pit is General Admission only, and Little Monsters [...] unlock it when they arrive to the arena or stadium. Entry to The Monster Pit is relegated [...] to the fans who have arrived first, waited all night, [...] dressed to 'Ball.' Every night Haus of Gatsio will choose fans from The Monster Pit to come back stage and meet me! These tickets are not more expensive. No dress code requirement. Born This Way means anything goes.[11]
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thanq u little monsters!!!